Items by Hang, Haiming
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Number of items: 31.
Hang, H. and Godley, A., 2015. Forthcoming. Collective financing among Chinese entrepreneurs and the diffusion of the department store format in China, 1890-1940. Business History
Hang, H. and Nairn, A. C., 2015. Forthcoming. Defend the indefensible: helping children cope with the implicit influence of online game advertising.
Hang, H., 2015. Forthcoming. Online game advertising and children: a literature review.
Hang, H., 2014. Brand-placement effectiveness and competitive interference in entertainment media:brand recall and choice in kid’s video-game advertisements. Journal of Advertising Research, 54 (2), pp. 192-199.
Hang, H. and Nairn, A., 2014. IPR Policy Brief - Advergames: It's not child's play. Other. University of Bath.
Owen, L., Hang, H., Lewis, C. and Auty, S., 2012. Children's processing of embedded brand messages:product placement and the role of conceptual fluency. New York, U. S. A.: Taylor & Francis, pp. 65-92.
Godley, A. and Hang, H., 2012. Globalisation and the evolution of international retailing:a comment on Alexander's 'British overseas retailing, 1900-1960'. Business History, 54 (4), pp. 529-541.
Hang, H., 2012. The implicit influence of bimodal brand placement on children:information integration or information interference? International Journal of Advertising, 31 (3), pp. 465-484.
Hang, H. and Auty, S., 2011. Children playing branded video games:the impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21 (1), pp. 65-72.
Hang, H. and Godley, A., 2009. Revisiting the psychic distance paradox:international retailing in China in the long run (1840–2005). Business History, 51 (3), pp. 383-400.
Hang, H. and Auty, S., 2009. Video games, processing fluency and choice:exploring placement in new media. Duluth, U. S. A.: Association for Consumer Research, p. 799.