Items by Hang, Haiming
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Godley, A. and Hang, H., 2012. Globalization and the evolution of international retailing: a comment on Alexander's British overseas retailing, 1900-1960. Business History, 54 (4), pp. 529-541.
Hang, H., 2012. Forthcoming. Is product placement immune to advertising clutter? Journal of Advertising Research
Hang, H., 2012. The implicit influence of bimodal brand placements on children: information integration or information interference? International Journal of Advertising, 31 (3), pp. 465-484.
Hang, H. and Auty, S., 2011. Children playing branded video games: the impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21 (1), pp. 65-72.
Hang, H. and Godley, A., 2009. Revisiting the psychic distance paradox: international retailing in China in the long run (1840–2005). Business History, 51 (3), pp. 383-400.
Hang, H. and Auty, S., 2009. Video games, processing fluency and choice: exploring placement in new media. In: McGill, A. L. and Shavitt, S., eds. Advances in Consumer Research. Vol. 36. USA, Duluth: Association for Consumer Research, p. 799.
