Research

Items by Hang, Haiming

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Number of items: 36.

Book/s

Book Sections

Hang, H. and Nairn, A., 2016. Defend the indefensible:helping children cope with the implicit influence of online game advertising. In: De Pelsmacker, P., ed. Advertising in New Formats and Media. Bingley, U. K.: Emerald Group Publishing Ltd., pp. 379-395.

Hang, H., 2013. International Management Education in China: A bless or A Curse? In: The Routledge Companion to International Management Education. .

Owen, L., Hang, H., Lewis, C. and Auty, S., 2012. Children's processing of embedded brand messages:product placement and the role of conceptual fluency. In: Shrum, L. J., ed. The Psychology of Entertainment Media. New York, U. S. A.: Taylor & Francis, pp. 65-92.

Hang, H. and Auty, S., 2009. Video games, processing fluency and choice:exploring placement in new media. In: McGill, A. L. and Shavitt, S., eds. Advances in Consumer Research.Vol. 36. Duluth, U. S. A.: Association for Consumer Research, p. 799.

Articles

Godley, A. C. and Hang, H., 2016. Collective financing among Chinese entrepreneurs and department store retailing in China. Business History, 58 (3), pp. 364-377.

Hang, H. and Auty, S., 2011. Children playing branded video games:the impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21 (1), pp. 65-72.

Reports/Papers

Hang, H. and Nairn, A., 2014. IPR Policy Brief - Advergames: It's not child's play. University of Bath.

Conference or Workshop Items

Lee, Z., Hang, H. and Beverland, M., 2017. Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. In: Association of Business Historians Conference, 2017-06-29 - 2017-07-01, Hilton Grosvenor Hotel.

Lee, Z., Hang, H. and Beverland, M., 2017. The origin and evolution of brand equity idea: the story so far (1945-1990). In: CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business, 2017-06-20 - 2017-06-20, University of York.

Gemtou, E.-M. and Hang, H., 2017. Seeking relief from negative emotions: Customer revenge as a self-control conflict. In: 2017 Summer American Marketing Association Conference, 2017-08-04 - 2017-08-06.

Gemtou, E.-M. and Hang, H., 2017. Seeking relief from negative emotions: Customer revenge as an emotional outlet. In: 2017 Academy of Marketing Science Annual Conference, 2017-05-24 - 2017-05-26.

This list was generated on Sat Nov 25 03:46:51 2017 GMT.