Items by Hang, Haiming

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Number of items: 9.


Book Sections

Owen, L., Hang, H., Lewis, C. and Auty, S., 2012. Children's processing of embedded brand messages : product placement and the role of conceptual fluency. In: Shrum, L. J., ed. The Psychology of Entertainment Media. New York, U. S. A.: Taylor & Francis, pp. 65-92.

Hang, H. and Auty, S., 2009. Video games, processing fluency and choice : exploring placement in new media. In: McGill, A. L. and Shavitt, S., eds. Advances in Consumer Research. Vol. 36. Duluth, U. S. A.: Association for Consumer Research, p. 799.


Conference or Workshop Items

This list was generated on Sat May 23 14:30:50 2015 IST.