Research

Items by Hang, Haiming

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Number of items: 8.

Book/s

Hang, H., 2009. The Emergence of International Retailing in China : Pre-conditions and Contexts. Saarbrucken, Germany: VDM Verlag.

Book Sections

Owen, L., Hang, H., Lewis, C. and Auty, S., 2012. Children's processing of embedded brand messages : product placement and the role of conceptual fluency. In: Shrum, L. J., ed. The Psychology of Entertainment Media. New York, U. S. A.: Taylor & Francis, pp. 65-92.

Hang, H. and Auty, S., 2009. Video games, processing fluency and choice : exploring placement in new media. In: McGill, A. L. and Shavitt, S., eds. Advances in Consumer Research. Vol. 36. Duluth, U. S. A.: Association for Consumer Research, p. 799.

Articles

Hang, H., 2014. Forthcoming. Is product placement immune to advertising clutter? Journal of Advertising Research

Godley, A. and Hang, H., 2012. Globalisation and the evolution of international retailing : a comment on Alexander's 'British overseas retailing, 1900-1960'. Business History, 54 (4), pp. 529-541.

Hang, H., 2012. The implicit influence of bimodal brand placement on children : information integration or information interference? International Journal of Advertising, 31 (3), pp. 465-484.

Hang, H. and Auty, S., 2011. Children playing branded video games : the impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21 (1), pp. 65-72.

Hang, H. and Godley, A., 2009. Revisiting the psychic distance paradox : international retailing in China in the long run (1840–2005). Business History, 51 (3), pp. 383-400.

This list was generated on Wed Jul 23 07:58:36 2014 IST.