Research

Items by Hang, Haiming

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Number of items: 32.

Book/s

Book Sections

Hang, H. and Nairn, A. C., 2015. Forthcoming. Defend the indefensible: helping children cope with the implicit influence of online game advertising. In: De Pelsmacker, P., ed. Handbook of Research on New Advertising Formats. .

Hang, H., 2015. Forthcoming. Online game advertising and children: a literature review. In: Advances in Advertising Research. .

O'Neill, J., Bondy, K. and Hang, H., 2013. Exploring factors in media coverage of environmental controversies that affect perceptions of social legitimacy. In: Annual International Congress on Social and Environmental Accounting Research. .

Hang, H., 2013. International Management Education in China: A bless or A Curse? In: The Routledge Companion to International Management Education. .

Owen, L., Hang, H., Lewis, C. and Auty, S., 2012. Children's processing of embedded brand messages : product placement and the role of conceptual fluency. In: Shrum, L. J., ed. The Psychology of Entertainment Media. New York, U. S. A.: Taylor & Francis, pp. 65-92.

Hang, H., 2011. Entrepreneurial Orientation and Market Orientation Implementation. In: Association of Business Historian Annual Conference. .

Hang, H. and Godley, A., 2009. Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005). In: Proceedings of the Academy of International Business (UK and Ireland Chapter) Annual Conference. .

Hang, H. and Auty, S., 2009. Video games, processing fluency and choice : exploring placement in new media. In: McGill, A. L. and Shavitt, S., eds. Advances in Consumer Research. Vol. 36. Duluth, U. S. A.: Association for Consumer Research, p. 799.

Hang, H. and Auty, S., 2008. Investigating product placement in video games: the effect of regulatory fit on children’s choice. In: Proceedings of 2008 Global Marketing Conference at Shanghai. .

Hang, H., 2008. Trust and guanxi in tacit knowledge acquisition: big four department stores in Shanghai (1917-1956)”. In: Proceedings of 2008 Annual Meeting of the Academy of Management. .

Hang, H. and Auty, S., 2008. Video games, processing fluency and children’s choice: exploring product placement in new media. In: Proceedings of European Marketing Academy Annual Conference. .

Hang, H., 2006. How to survive in a dynamic environment — foreign department stores in China before 1949. In: Association of Business Historian Annual Conference. .

Hang, H., 2006. Investigating product placement in video games: processing fluency, emotion and Chinese children’s choice. In: The Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes. .

Articles

Hang, H. and Nairn, A., 2015. Forthcoming. Online game advertising and children:a literature review. Journal of Public Policy and Marketing, revise and resubmit.

Hang, H. and Auty, S., 2011. Children playing branded video games:the impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21 (1), pp. 65-72.

Reports/Papers

Hang, H. and Nairn, A., 2014. IPR Policy Brief - Advergames: It's not child's play. Other. University of Bath.

Conference or Workshop Items

This list was generated on Tue Sep 1 00:52:58 2015 IST.