Research

Items by Hang, Haiming

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Number of items: 32.

Book/s

Book Sections

Hang, H. and Nairn, A. C., 2015. Forthcoming. Defend the indefensible: helping children cope with the implicit influence of online game advertising. In: De Pelsmacker, P., ed. Handbook of Research on New Advertising Formats. .

Hang, H., 2013. International Management Education in China: A bless or A Curse? In: The Routledge Companion to International Management Education. .

Owen, L., Hang, H., Lewis, C. and Auty, S., 2012. Children's processing of embedded brand messages:product placement and the role of conceptual fluency. In: Shrum, L. J., ed. The Psychology of Entertainment Media. New York, U. S. A.: Taylor & Francis, pp. 65-92.

Hang, H. and Auty, S., 2009. Video games, processing fluency and choice:exploring placement in new media. In: McGill, A. L. and Shavitt, S., eds. Advances in Consumer Research.Vol. 36. Duluth, U. S. A.: Association for Consumer Research, p. 799.

Articles

Godley, A. C. and Hang, H., 2016. Collective financing among Chinese entrepreneurs and department store retailing in China. Business History, 58 (3), pp. 364-377.

Hang, H. and Auty, S., 2011. Children playing branded video games:the impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21 (1), pp. 65-72.

Reports/Papers

Hang, H. and Nairn, A., 2014. IPR Policy Brief - Advergames: It's not child's play. University of Bath.

Conference or Workshop Items

This list was generated on Sat Jul 23 18:00:48 2016 IST.