Items by Hang, Haiming

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Number of items: 31.



Hang, H. and Auty, S., 2011. Children playing branded video games:the impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21 (1), pp. 65-72.


Hang, H. and Nairn, A., 2014. IPR Policy Brief - Advergames: It's not child's play. Other. University of Bath.

Conference or Workshop Items

Owen, L., Hang, H., Lewis, C. and Auty, S., 2012. Children's processing of embedded brand messages:product placement and the role of conceptual fluency. New York, U. S. A.: Taylor & Francis, pp. 65-92.

Hang, H. and Auty, S., 2009. Video games, processing fluency and choice:exploring placement in new media. Duluth, U. S. A.: Association for Consumer Research, p. 799.

This list was generated on Sat Feb 13 08:22:21 2016 GMT.