Items by Press, Melea
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Number of items: 3.
2011
Press, M. and Arnould, E. J., 2011. How does organizational identification form? A consumer behavior perspective. Journal of Consumer Research, 38 (4), pp. 650-666.
Press, M. and Arnould, E. J., 2011. Legitimating community supported agriculture through American pastoralist ideology. Journal of Consumer Culture, 11 (2), pp. 168-194.
2009
Press, M. and Arnould, E. J., 2009. Constraints on sustainable energy consumption: marketing and public policy challenges and opportunities. Journal of Public Policy & Marketing, 28 (1), pp. 102-113.
