Research

Items by Krepapa, Areti

Up a level
Export as [feed] RSS 1.0 [feed] Atom [feed] RSS 2.0
Group by: Item Type | Date | No Grouping
Jump to: Articles
Number of items: 3.

Articles

Krepapa, A., Berthon, P., Pitt, L. and Caruana, A., 2003. Industrial marketing and the internet: frameworks for assessing communications strategies. Journal of Asia Pacific Marketing, 2 (2), pp. 1-22.

Krepapa, A. and Berthon, P., 2003. Making meaning: interpretive diversity and market learning: a model and propositions. Marketing Theory, 3 (2), pp. 187-209.

Krepapa, A., Berthon, P., Webb, D. and Pitt, L., 2003. Mind the gap: an analysis of service provider vs customer perceptions of market orientation and its impact on satisfaction. European Journal of Marketing, 37 (1), pp. 197-219.

This list was generated on Wed Oct 22 18:03:58 2014 IST.