Items by Krepapa, Areti
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Number of items: 3.
Articles
Krepapa, A., Berthon, P., Pitt, L. and Caruana, A., 2003. Industrial marketing and the internet: frameworks for assessing communications strategies. Journal of Asia Pacific Marketing, 2 (2), pp. 1-22.
Krepapa, A. and Berthon, P., 2003. Making meaning: interpretive diversity and market learning: a model and propositions. Marketing Theory, 3 (2), pp. 187-209.
Krepapa, A., Berthon, P., Webb, D. and Pitt, L., 2003. Mind the gap: an analysis of service provider vs customer perceptions of market orientation and its impact on satisfaction. European Journal of Marketing, 37 (1), pp. 197-219.
